Us

Who are we?

Guillermina Baeza is a renowned Spanish designer swimwear brand. Founded over 40 years ago by Guillermina Baeza, who is now an iconic figure in Spanish swimwear fashion, the brand is currently managed by her daughter, Belén Larruy, who leads the creative team with the same passion and dedication as her mother.

1970s

The beginnings

Designer Guillermina Baeza was born in the Spanish protectorate of Morocco. In the 1960s she moved to Barcelona and, in the 1970s, began her professional career, which gradually led her to gain a prominent place in the world of swimwear and lingerie design in the 1980s, showing her collections on the main European fashion runways.

At the moment

SPANISH SWIMWEAR

Her continued presence on the catwalks has created a unique style, reinforcing the core principle of Guillermina Baeza's philosophy: “Swimwear and lingerie are not mere accessories. Today they are just as important as outerwear.”

Guillermina Baeza's great merit has been to always adapt to the needs of the market, thanks to her intuition, covering the different segments of it according to styles, tastes and ages.

Currently, alongside the designer is also her daughter, Belén Larruy, directing the creative team, continuing the adventure that began 40 years ago with the same enthusiasm.

SUSTAINABILITY

Guillermina Baeza works every day to transform herself into a sustainable brand.

Our brand is committed to the use of recycled fibers; many of our fabrics are developed from high-quality recycled yarns sourced from plastic and marine waste.

We are committed to a local production model that promotes local processes throughout the entire design, manufacturing, and production chain. This makes our products "local" and "made in Spain."


VALUES

Guillermina Baeza is much more than a fashion brand; it's a symbol of timeless elegance and a commitment to sustainable innovation. Since our beginnings, we have stood out for the exceptional quality of our garments and the talent of our team, who blend tradition with creativity to create unique and elegant designs of the highest quality. Our philosophy is based on values such as a passion for fashion, environmental commitment, and industry recognition. In every garment, you'll find the distinction of exclusive designs, respect for the environment, and a history of prestige and recognition in the fashion world.